Post by account_disabled on Mar 6, 2024 3:29:40 GMT -6
Don't you think that Growth hacking is a word that is becoming more and more popular? In a short time we are seeing that the Growth hacker is an essential figure for any company if it does not want to remain stagnant, it is the key to the marketing strategy . …And to talk about Growth Hacking is to talk about our interviewee, Luis Díaz del Dedo, -one of the greatest references in Spain-. Who is Luis Díaz Del Dedo? Luis says that it all started at the University, although since he was little he was attracted to the idea of being a scientist. He liked to investigate and "mess around." In the 2nd year of his degree he began to build his own robots, investigating and seeing that at the University the training was so academic that he could not advance. So he decided to leave it and start a business. He went to brainseems and then set up Gamisfaction and it was the point where he started researching, getting started with Growth Hacking. To date, Luis has helped hundreds of startups (including Telefónica, Yaencontre , Tutellus , Very interesting, Marie Claire...), has mentored entrepreneurs from accelerators in Spain and currently hacks the digital products of large companies together with the Product Hackers team -of which he is CEO and founder-. He has captured all his experiments and knowledge in his book Growth Hacking: Overcome the Challenge of Creating Exponential Digital Products. You can listen to this interview with Luis Díaz del Dedo. You will be able to extract a lot of juice from it.
How did you get started with growth hacking? Luis says that he set up a company in 2012 (gamisfaction) that gamified Twitter - that was when gamification exploded. It was pure application. What happened? What happened is that they caught on very well, they got many users. There they tried thousands of tactics and experiments and learned a lot. Although he realized that they had made many mistakes. And they could barely bill. …And they ran out of money, they had to return the ENISA credit. So in the end they filed for bankruptcy. Differences Chile Mobile Number List between activation and acquisition This is a lesson that cost him 125,000 euros. No matter how many users you are able to attract (whether organic, paid or whatever), if you are not able to explain what your tool does, you are going to fail. A lot of people came to Gamisfaction, they registered, but they never came back. If they DON'T come back you won't be billed. There are 4 phases: The most important leg ? This phase is super important- It is one of the most critical stages of the funnel . You have to know how to explain to the user and make sure that the user has understood the product, what the application is about. What is that product or service going to do for you? From the metrics, understand which users have been activated. Then the Retention If your users come back for more, you have something very powerful (this is where the loyalty stage is - you come back because it brings you something) Acquisition and Capture (which does not give much attention) He dedicates more to experimentation in the book.
Are these phases for services or digital products? He carries it for both service and online product. But you have seen that for physical products with online sales it is not going so well. Yes they can help but not that much. They have specialized in digital. He says that Growth takes him in parts: Teenage growth hacking (hacks, crazy things, breaking rules) Growth marketing is the other part of the work that is done through LinkedIn (it is more elegant) Specific growth for a digital product or service - what they do is improve parts of the funnel until it works What has Luis told us for more than an hour? Obligatory question: The coronavirus crisis. Luis sees that it is a binary crisis because it has affected some of us positively and there are others who say: "I am going to take advantage of these days to improve my company and thus come out stronger", and yes there are also those who have been negatively affected by this. better (by doing this for a client they have improved a ctr -click on the button- of 750%, what they have done is remove things or simplify ). What is the best hack that Luis recommends? For him it is to simplify.
How did you get started with growth hacking? Luis says that he set up a company in 2012 (gamisfaction) that gamified Twitter - that was when gamification exploded. It was pure application. What happened? What happened is that they caught on very well, they got many users. There they tried thousands of tactics and experiments and learned a lot. Although he realized that they had made many mistakes. And they could barely bill. …And they ran out of money, they had to return the ENISA credit. So in the end they filed for bankruptcy. Differences Chile Mobile Number List between activation and acquisition This is a lesson that cost him 125,000 euros. No matter how many users you are able to attract (whether organic, paid or whatever), if you are not able to explain what your tool does, you are going to fail. A lot of people came to Gamisfaction, they registered, but they never came back. If they DON'T come back you won't be billed. There are 4 phases: The most important leg ? This phase is super important- It is one of the most critical stages of the funnel . You have to know how to explain to the user and make sure that the user has understood the product, what the application is about. What is that product or service going to do for you? From the metrics, understand which users have been activated. Then the Retention If your users come back for more, you have something very powerful (this is where the loyalty stage is - you come back because it brings you something) Acquisition and Capture (which does not give much attention) He dedicates more to experimentation in the book.
Are these phases for services or digital products? He carries it for both service and online product. But you have seen that for physical products with online sales it is not going so well. Yes they can help but not that much. They have specialized in digital. He says that Growth takes him in parts: Teenage growth hacking (hacks, crazy things, breaking rules) Growth marketing is the other part of the work that is done through LinkedIn (it is more elegant) Specific growth for a digital product or service - what they do is improve parts of the funnel until it works What has Luis told us for more than an hour? Obligatory question: The coronavirus crisis. Luis sees that it is a binary crisis because it has affected some of us positively and there are others who say: "I am going to take advantage of these days to improve my company and thus come out stronger", and yes there are also those who have been negatively affected by this. better (by doing this for a client they have improved a ctr -click on the button- of 750%, what they have done is remove things or simplify ). What is the best hack that Luis recommends? For him it is to simplify.